Representing South Asians
Representing South Asian beauty, I’ve been planning this project for so long now and it’s been so difficult to execute one of the main reasons being I was unable to find South Asian models, the lack of south asian models even represented by modelling agencies is appalling and needs to change. You find in the media that south asian models are not represented at-all really or racially ambiguous models are on a suit all basis. Even when it is south asian jewellery, clothes and culture being modelled most of the time the models are European. South Asian women are often forgotten about when it comes to “diversity campaigns” and all these brands,agencies and magazines should be actively trying to be more inclusive to all of the community.
This project is personally so important to me because even though I am half English and half south asian growing up surrounded by a white family and friends I found it hard to actually find somebody to relate to that looked like me which always had me feeling like I was different and not as pretty, I tried to alter certain parts of my appearance to appear more “white” like wearing blue contacts, applying excessive makeup and bleaching my hair. Maybe if we even saw South Asian women on the Tv, in magazines or just being celebrated it would be a lot easier for women to navigate within their skin. 🤎